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	541.	Understanding Proactive Customer Orientation [electronic resource] : Construct Development and Managerial Implications / by Dennis Herhausen. by Herhausen, Dennis \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Wiesbaden : Gabler, 2011Online access: Click here to access online Availability: No items available Add to cart (remove)
	542.	European Retail Research [electronic resource] / edited by Bernhard Swoboda, Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Hanna Schramm-Klein. by Swoboda, Bernhard \| Morschett, Dirk \| Rudolph, Thomas \| Schnedlitz, Peter \| Schramm-Klein, Hanna \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Wiesbaden : Gabler, 2009Online access: Click here to access online Availability: No items available Add to cart (remove)
	543.	Analytical CRM [electronic resource] : Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings / by Markus Wübben. by Wübben, Markus \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Wiesbaden : Gabler, 2009Online access: Click here to access online Availability: No items available Add to cart (remove)
	544.	European Retail Research [electronic resource] / edited by Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Hanna Schramm-Klein, Bernhard Swoboda. by Morschett, Dirk \| Rudolph, Thomas \| Schnedlitz, Peter \| Schramm-Klein, Hanna \| Swoboda, Bernhard \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Wiesbaden : Gabler, 2009Online access: Click here to access online Availability: No items available Add to cart (remove)
	545.	Strategic International Management [electronic resource] : Text and Cases / by Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes. by Morschett, Dirk \| Schramm-Klein, Hanna \| Zentes, Joachim \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Wiesbaden : Gabler, 2009Online access: Click here to access online Availability: No items available Add to cart (remove)
	546.	Ripple Effect [electronic resource] : How Empowered Involvement Drives Word of Mouth / by Martin Oetting. by Oetting, Martin \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Wiesbaden : Gabler, 2009Online access: Click here to access online Availability: No items available Add to cart (remove)
	547.	Technology Acceptance in Mechatronics [electronic resource] : The Influence of Identity on Technology Acceptance / by Ute Hillmer. by Hillmer, Ute \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Wiesbaden : Gabler, 2009Online access: Click here to access online Availability: No items available Add to cart (remove)
	548.	Statistical Noise or Valuable Information [electronic resource] : The Role of Extreme Cases in Marketing Research / by Clemens Pirker. by Pirker, Clemens \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Wiesbaden : Gabler, 2009Online access: Click here to access online Availability: No items available Add to cart (remove)
	549.	The Impact of Culture on Relationship Marketing in International Services [electronic resource] : A Target Group-Specific Analysis in the Context of Banking Services / by Jan H. Schumann. by Schumann, Jan H \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Wiesbaden : Gabler, 2009Online access: Click here to access online Availability: Items available for loan: [Call number: HG1616.M3.I57 1971] (1). Place hold Add to cart (remove)
	550.	The Valuation of Intangible Assets [electronic resource] : An Exploration of Patent and Trademark Portfolios / by Philipp Sandner. by Sandner, Philipp \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Wiesbaden : Gabler, 2010Online access: Click here to access online Availability: No items available Add to cart (remove)
	551.	Value Creation of Firm-Established Brand Communities [electronic resource] / by Philipp Wiegandt. by Wiegandt, Philipp \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Wiesbaden : Gabler, 2009Online access: Click here to access online Availability: No items available Add to cart (remove)
	552.	Excellence in Sales [electronic resource] : Optimising Customer and Sales Management / by Holger Dannenberg, Dirk Zupancic. by Dannenberg, Holger \| Zupancic, Dirk \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Wiesbaden : Gabler, 2009Online access: Click here to access online Availability: No items available Add to cart (remove)
	553.	User Generated Branding [electronic resource] : Integrating User Generated Content into Brand Management / by Ulrike Arnhold. by Arnhold, Ulrike \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Wiesbaden : Gabler, 2010Online access: Click here to access online Availability: No items available Add to cart (remove)
	554.	Strategic Retail Management [electronic resource] : Text and International Cases / by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein. by Zentes, Joachim \| Morschett, Dirk \| Schramm-Klein, Hanna \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Wiesbaden : Gabler, 2007Online access: Click here to access online Availability: No items available Add to cart (remove)
	555.	Trust of Potential Buyers in New Entrepreneurial Ventures [electronic resource] : An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities / by Gunnar Wiedenfels. by Wiedenfels, Gunnar \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Wiesbaden : Gabler, 2009Online access: Click here to access online Availability: No items available Add to cart (remove)
	556.	Optimizing Distribution Systems in Asset Management [electronic resource] : Institutional Arrangements as Key Factor of Success / by Philipp Caspar Koch. by Koch, Philipp Caspar \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Wiesbaden : Gabler, 2008Online access: Click here to access online Availability: No items available Add to cart (remove)
	557.	International Advertising and Communication [electronic resource] : Current Insights and Empirical Findings / edited by Sandra Diehl, Ralf Terlutter. by Diehl, Sandra \| Terlutter, Ralf \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Wiesbaden : DUV, 2006Online access: Click here to access online Availability: No items available Add to cart (remove)
	558.	The Impact of Automatic Store Replenishment on Retail [electronic resource] : Technologies and Concepts for the Out-of-Stocks Problem / by Alfred Angerer. by Angerer, Alfred \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Wiesbaden : DUV, 2006Online access: Click here to access online Availability: No items available Add to cart (remove)
	559.	A Theory of Marketing [electronic resource] : Outline of a Social Systems Perspective / by Marius K. Lüdicke. by Lüdicke, Marius K \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Wiesbaden : DUV, 2006Online access: Click here to access online Availability: No items available Add to cart (remove)
	560.	Estimation of Willingness-to-Pay [electronic resource] : Theory, Measurement, Application / by Christoph Breidert. by Breidert, Christoph \| SpringerLink (Online service). Source: Springer eBooksMaterial type: Book; Format: electronic available online ; Literary form: Not fiction Publisher: Wiesbaden : DUV, 2006Online access: Click here to access online Availability: No items available Add to cart (remove)

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