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Ripple Effect [electronic resource] : How Empowered Involvement Drives Word of Mouth / by Martin Oetting.

By: Oetting, Martin.
Contributor(s): SpringerLink (Online service).
Material type: materialTypeLabelBookPublisher: Wiesbaden : Gabler, 2009Description: digital.ISBN: 9783834983725.Subject(s): Economics | Marketing | Economics/Management Science | MarketingDDC classification: 658.8 Online resources: Click here to access online In: Springer eBooks
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