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Value Creation of Firm-Established Brand Communities [electronic resource] / by Philipp Wiegandt.

By: Wiegandt, Philipp.
Contributor(s): SpringerLink (Online service).
Material type: materialTypeLabelBookPublisher: Wiesbaden : Gabler, 2009Description: digital.ISBN: 9783834984609.Subject(s): Economics | Marketing | Economics/Management Science | MarketingDDC classification: 658.8 Online resources: Click here to access online In: Springer eBooks
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