Library Services | Technical University of Kenya

Your cart is empty.
Normal view MARC view ISBD view

User Generated Branding [electronic resource] : Integrating User Generated Content into Brand Management / by Ulrike Arnhold.

By: Arnhold, Ulrike.
Contributor(s): SpringerLink (Online service).
Material type: materialTypeLabelBookPublisher: Wiesbaden : Gabler, 2010Description: digital.ISBN: 9783834988577.Subject(s): Economics | Marketing | Economics/Management Science | MarketingDDC classification: 658.8 Online resources: Click here to access online In: Springer eBooks
Tags from this library: No tags from this library for this title. Log in to add tags.
No physical items for this record

There are no comments for this item.

Log in to your account to post a comment.

2017 | The Technical University of Kenya Library | +254(020) 2219929, 3341639, 3343672 | library@tukenya.ac.ke | Haile Selassie Avenue