Trust of Potential Buyers in New Entrepreneurial Ventures [electronic resource] : An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities / by Gunnar Wiedenfels.
By: Wiedenfels, Gunnar.
Contributor(s): SpringerLink (Online service).
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BookPublisher: Wiesbaden : Gabler, 2009Description: digital.ISBN: 9783834994950.Subject(s): Economics | Marketing | Economics/Management Science | MarketingDDC classification: 658.8 Online resources: Click here to access online
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