Wiedenfels, Gunnar.
Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities / [electronic resource] : by Gunnar Wiedenfels. - Wiesbaden : Gabler, 2009. - digital.
9783834994950
10.1007/978-3-8349-9495-0 doi
Economics.
Marketing.
Economics/Management Science.
Marketing.
HF5410-5417.5
658.8
Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities / [electronic resource] : by Gunnar Wiedenfels. - Wiesbaden : Gabler, 2009. - digital.
9783834994950
10.1007/978-3-8349-9495-0 doi
Economics.
Marketing.
Economics/Management Science.
Marketing.
HF5410-5417.5
658.8