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Understanding Proactive Customer Orientation [electronic resource] : Construct Development and Managerial Implications / by Dennis Herhausen.

By: Herhausen, Dennis.
Contributor(s): SpringerLink (Online service).
Material type: materialTypeLabelBookPublisher: Wiesbaden : Gabler, 2011Description: digital.ISBN: 9783834968913.Subject(s): Economics | Marketing | Economics/Management Science | MarketingDDC classification: 658.8 Online resources: Click here to access online In: Springer eBooks
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