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International Advertising and Communication [electronic resource] : Current Insights and Empirical Findings / edited by Sandra Diehl, Ralf Terlutter.

By: Diehl, Sandra.
Contributor(s): Terlutter, Ralf | SpringerLink (Online service).
Material type: materialTypeLabelBookPublisher: Wiesbaden : DUV, 2006Description: digital.ISBN: 9783835057029.Subject(s): Economics | Marketing | Economics/Management Science | MarketingOnline resources: Click here to access online In: Springer eBooks
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