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1.
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Contemporary advertising / Courtland L. Bov�ee, William F. Arens.
by Bov�ee, Courtland L | Arens, William F. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : Irwin, 1986Availability: Items available for loan: [Call number: HF5821 .B62 1986] (1).
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2.
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Basic retailing / Irving Burstiner.
by Burstiner, Irving. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, IL : Irwin, c1991Availability: Items available for loan: [Call number: HF5429.B716 1990] (3).
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3.
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Strategic marketing / David W. Cravens.
by Cravens, David W. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, IL : Irwin, c1991Availability: No items available Checked out (1).
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4.
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Strategic marketing / David W. Cravens.
by Cravens, David W. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, IL : Irwin, c1991Availability: Items available for loan: [Call number: HF5415.135.C72 1991] (1).
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5.
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Essentials of marketing research / MCDANIEL CARL,GATES ROGER
by Dillon, William R | Madden, Thomas J | Firtle, Neil H. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: JOHN WILEY, CANADA, MA : , c2008Availability: Items available for loan: [Call number: HF5415.2 .D53 1993] (2).
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6.
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product management: / donald.r. lehmann
by "lehmann, donald r. ". Edition: 3 ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: india : tata mcgraw-hill 2002Availability: Items available for loan: [Call number: HF5415 .L44 2002] (1).
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7.
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Advertising theory and practice / C.H. Sandage, Vernon Fryburger, Kim Rotzoll.
by Sandage, C. H. (Charles Harold), 1902- | Fryburger, Vernon Ray, 1918- | Rotzoll, Kim B. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : R.D. Irwin, 2004Availability: Items available for loan: [Call number: HF5823 .S25 2004] (1).
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8.
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Contemporary advertising / Courtland L. Bovée, William F. Arens.
by Bovée, Courtland L | Arens, William F. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : Irwin, 1986Availability: Items available for loan: [Call number: HF5821 .B62 1986] (2).
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9.
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Strategic management: / David.W. Cravens
by "Cravens, David W. ". Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: usa : mcgraw hill 2009Availability: Items available for loan: [Call number: HF5415.C73 2009] (1).
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10.
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marketing management: / karen.. cravens
by "cravens, karen . ". Edition: 1 ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: usa : irwin 1988Availability: Items available for loan: [Call number: HF5415 .C73 1988] (1).
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11.
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Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.
by Bernhardt, Kenneth L, 1944- | Kinnear, Thomas C, 1943-. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Burr Ridge, IL : Irwin, c1994Availability: Items available for loan: [Call number: HF5415.13.B448 1994] (1).
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12.
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cases in advertising and promotin management: / john.a. quelch
by "quelch, john a. ". Edition: 4 ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: usa : irwin 1994Availability: No items available
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13.
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Modern retailing : theory and practice.
by Mason, Joseph Barry | Mayer, Morris Lehman | Wilkinson, Judy Bonner, 1943-. Edition: 6th ed. / J. Barry Mason, Morris L. Mayer, J.B. Wilkinson.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, IL : Irwin, c1993Availability: Items available for loan: [Call number: HF5429 .M328 1998] (3).
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14.
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Retailing / J. Barry Mason, Morris L. Mayer, Hazel F. Ezell.
by Mason, Joseph Barry | Mayer, Morris Lehman | Ezell, Hazel F. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Burr Ridge, IL : Irwin, c1994Availability: Items available for loan: [Call number: HF5429] (2).
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15.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2005Availability: Items available for loan: [Call number: HF5823.B45 2005] (3).
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16.
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advertising and promotion: an integrated marketing communica: tion perspective/ george.e. belch
by "belch, george e. ". Edition: 6 ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: usa : irwin 2002Availability: No items available
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17.
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Strategic logistics management / James R. Stock, Douglas M. Lambert.
by Stock, James R | Lambert, Douglas M. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2001Online access: Publisher description | Table of contents Availability: Items available for loan: [Call number: HF5415.7 .S86 2001] (2).
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18.
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Strategic logistics management / James R. Stock, Douglas M. Lambert.
by Stock, James R | Lambert, Douglas M. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2001Online access: Publisher description | Table of contents Availability: Items available for loan: [Call number: HF5415.7 .S86 2001] (1).
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19.
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Strategic logistics management / James R. Stock, Douglas M. Lambert.
by Stock, James R | Lambert, Douglas M. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2001Online access: Publisher description | Table of contents Availability: Items available for loan: [Call number: HF5415.7 .S86 2001] (2).
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20.
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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 12th Canadian ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : Irwin, c2007Availability: Items available for loan: [Call number: HF5415.13 .B37 2007] (6).
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