Your search returned 23 results. Subscribe to this search

|
1. Contemporary advertising / Courtland L. Bov�ee, William F. Arens.

by Bov�ee, Courtland L | Arens, William F.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : Irwin, 1986Availability: Items available for loan: [Call number: HF5821 .B62 1986] (1).
2. Basic retailing / Irving Burstiner.

by Burstiner, Irving.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, IL : Irwin, c1991Availability: Items available for loan: [Call number: HF5429.B716 1990] (3).
3. Strategic marketing / David W. Cravens.

by Cravens, David W.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, IL : Irwin, c1991Availability: No items available Checked out (1).
4. Strategic marketing / David W. Cravens.

by Cravens, David W.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, IL : Irwin, c1991Availability: Items available for loan: [Call number: HF5415.135.C72 1991] (1).
5. Essentials of marketing research / MCDANIEL CARL,GATES ROGER

by Dillon, William R | Madden, Thomas J | Firtle, Neil H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: JOHN WILEY, CANADA, MA : , c2008Availability: Items available for loan: [Call number: HF5415.2 .D53 1993] (2).
6. product management: / donald.r. lehmann

by "lehmann, donald r. ".

Edition: 3 ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: india : tata mcgraw-hill 2002Availability: Items available for loan: [Call number: HF5415 .L44 2002] (1).
7. Advertising theory and practice / C.H. Sandage, Vernon Fryburger, Kim Rotzoll.

by Sandage, C. H. (Charles Harold), 1902- | Fryburger, Vernon Ray, 1918- | Rotzoll, Kim B.

Edition: 11th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : R.D. Irwin, 2004Availability: Items available for loan: [Call number: HF5823 .S25 2004] (1).
8. Contemporary advertising / Courtland L. Bovée, William F. Arens.

by Bovée, Courtland L | Arens, William F.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : Irwin, 1986Availability: Items available for loan: [Call number: HF5821 .B62 1986] (2).
9. Strategic management: / David.W. Cravens

by "Cravens, David W. ".

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: usa : mcgraw hill 2009Availability: Items available for loan: [Call number: HF5415.C73 2009] (1).
10. marketing management: / karen.. cravens

by "cravens, karen . ".

Edition: 1 ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: usa : irwin 1988Availability: Items available for loan: [Call number: HF5415 .C73 1988] (1).
11. Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.

by Bernhardt, Kenneth L, 1944- | Kinnear, Thomas C, 1943-.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Burr Ridge, IL : Irwin, c1994Availability: Items available for loan: [Call number: HF5415.13.B448 1994] (1).
12. cases in advertising and promotin management: / john.a. quelch

by "quelch, john a. ".

Edition: 4 ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: usa : irwin 1994Availability: No items available
13. Modern retailing : theory and practice.

by Mason, Joseph Barry | Mayer, Morris Lehman | Wilkinson, Judy Bonner, 1943-.

Edition: 6th ed. / J. Barry Mason, Morris L. Mayer, J.B. Wilkinson.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, IL : Irwin, c1993Availability: Items available for loan: [Call number: HF5429 .M328 1998] (3).
14. Retailing / J. Barry Mason, Morris L. Mayer, Hazel F. Ezell.

by Mason, Joseph Barry | Mayer, Morris Lehman | Ezell, Hazel F.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Burr Ridge, IL : Irwin, c1994Availability: Items available for loan: [Call number: HF5429] (2).
15. Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, c2005Availability: Items available for loan: [Call number: HF5823.B45 2005] (3).
16. advertising and promotion: an integrated marketing communica: tion perspective/ george.e. belch

by "belch, george e. ".

Edition: 6 ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: usa : irwin 2002Availability: No items available
17. Strategic logistics management / James R. Stock, Douglas M. Lambert.

by Stock, James R | Lambert, Douglas M.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2001Online access: Publisher description | Table of contents Availability: Items available for loan: [Call number: HF5415.7 .S86 2001] (2).
18. Strategic logistics management / James R. Stock, Douglas M. Lambert.

by Stock, James R | Lambert, Douglas M.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2001Online access: Publisher description | Table of contents Availability: Items available for loan: [Call number: HF5415.7 .S86 2001] (1).
19. Strategic logistics management / James R. Stock, Douglas M. Lambert.

by Stock, James R | Lambert, Douglas M.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2001Online access: Publisher description | Table of contents Availability: Items available for loan: [Call number: HF5415.7 .S86 2001] (2).
20. Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 12th Canadian ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago : Irwin, c2007Availability: Items available for loan: [Call number: HF5415.13 .B37 2007] (6).

2017 | The Technical University of Kenya Library | +254(020) 2219929, 3341639, 3343672 | library@tukenya.ac.ke | Haile Selassie Avenue