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cases in advertising and promotin management: / john.a. quelch

By: "quelch, john a. ".
Material type: materialTypeLabelBookSeries: the irwin series in marketing.Publisher: usa : irwin 1994Edition: 4 ed.Description: "xiii, 746p.; 24 cm.".ISBN: 0-256 12272-5; hard cover.Subject(s): advertising-case studies -- sales promotion-case studiesDDC classification: 659. 1 que
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