"quelch, john a. "
cases in advertising and promotin management: / john.a. quelch - 4 ed. - usa : irwin 1994. - "xiii, 746p.; 24 cm." - the irwin series in marketing .
includes bibliography
0-256 12272-5 hard cover
advertising-case studies--sales promotion-case studies
659. 1 que
cases in advertising and promotin management: / john.a. quelch - 4 ed. - usa : irwin 1994. - "xiii, 746p.; 24 cm." - the irwin series in marketing .
includes bibliography
0-256 12272-5 hard cover
advertising-case studies--sales promotion-case studies
659. 1 que