Advertising theory and practice / C.H. Sandage, Vernon Fryburger, Kim Rotzoll.
By: Sandage, C. H. (Charles Harold).
Contributor(s): Fryburger, Vernon Ray | Rotzoll, Kim B.
Material type:
BookSeries: Irwin series in marketing. Publisher: Homewood, Ill. : R.D. Irwin, 2004Edition: 11th ed.Description: xv, 509 p., [6] p. of plates : ill. (some col.) ; 25 cm.ISBN: 0256028516.Subject(s): Advertising
DDC classification: 659.1
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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General Stacks | Non-fiction | HF5823 .S25 2004 (Browse shelf) | Available | P.K |
Total holds: 0
Includes bibliographical references and index.
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