Sandage, C. H. 1902-
Advertising theory and practice / C.H. Sandage, Vernon Fryburger, Kim Rotzoll. - 11th ed. - Homewood, Ill. : R.D. Irwin, 2004. - xv, 509 p., [6] p. of plates : ill. (some col.) ; 25 cm. - Irwin series in marketing .
Includes bibliographical references and index.
0256028516
82083425
Advertising.
HF5823 / .S25 2004
659.1
Advertising theory and practice / C.H. Sandage, Vernon Fryburger, Kim Rotzoll. - 11th ed. - Homewood, Ill. : R.D. Irwin, 2004. - xv, 509 p., [6] p. of plates : ill. (some col.) ; 25 cm. - Irwin series in marketing .
Includes bibliographical references and index.
0256028516
82083425
Advertising.
HF5823 / .S25 2004
659.1