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advertising and promotion: an integrated marketing communica: tion perspective/ george.e. belch

By: "belch, george e. ".
Material type: materialTypeLabelBookSeries: the mcgraw-hill/irwin series in marketing.Publisher: usa : irwin 2002Edition: 6 ed.Description: "xxvi, 779p.; 29 cm.".ISBN: 0-07-253676-4; hard cover.Subject(s): --DDC classification: 659. 1 bel
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