Contemporary advertising / Courtland L. Bovée, William F. Arens.
By: Bovée, Courtland L
.
Contributor(s): Arens, William F.
Material type: 
BookSeries: The Irwin series in marketing. Publisher: Homewood, Ill. : Irwin, 1986Edition: 2nd ed.Description: xxvii, 629, [45] p. : ill. (some col.) ; 28 cm.ISBN: 0256033021.Subject(s): AdvertisingDDC classification: 659.1
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
|
General Stacks | Non-fiction | HF5821 .B62 1986 (Browse shelf) | Available | P.K | ||
|
General Circulation Books
|
General Stacks | Non-fiction | HF5821 (Browse shelf) | Available | P.K |
Total holds: 0
Includes index.
Bibliography: p. [631]-[633].
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