|
|
941.
|
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 12th Canadian ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : Irwin, c2007Availability: Items available for loan: [Call number: HF5415.13 .B37 2007] (6).
|
|
|
942.
|
Market-based management : strategies for growing customer value and profitability / Roger J. Best.
by Best, Roger J. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Online access: Table of contents only Availability: Items available for loan: [Call number: HF5415.13 .B46 2009] (1).
|
|
|
943.
|
Contemporary marketing : wired / Louis E. Boone, David L. Kurtz.
by Boone, Louis E | Kurtz, David L | Sandburg, Eric. Discovering your marketing career. Edition: 1st Canadian ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c2007Availability: Items available for loan: [Call number: HF5415 .M37 2007] (2).
|
|
|
944.
|
Marketing management / Philip Kotler.
by Kotler, Philip. Edition: Millennium ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for loan: [Call number: HF5415.13.K68 2000] (1).
|
|
|
945.
|
Exploring marketing research / William G. Zikmund.
by Zikmund, William G. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c2000Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: [Call number: HF5415.2 .Z55 2000] (1).
|
|
|
946.
|
Marketing channels : a management view / Bert Rosenbloom.
by Rosenbloom, Bert. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia ; Mason, OH : South-Western Cengage Learning, c2013Availability: Items available for loan: [Call number: HF5415.12 .R67 2013] (1).
|
|
|
947.
|
Strategic market management / David A. Aaker.
by Aaker, David A. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, NJ : John Wiley, c2005Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: [Call number: HF5415.13.A23 2005] (1).
|
|
|
948.
|
Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater.
by Mohr, Jakki J | Sengupta, Sanjit | Slater, Stanley F. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J .: Pearson/Prentice Hall, c2005Online access: Table of contents Availability: Items available for loan: [Call number: HC79.H53 M64 2005] (1).
|
|
|
949.
|
Guerrilla marketing in 30 days / Jay Conrad Levinson and Al Lautenslager.
by Levinson, Jay Conrad | Lautenslager, Al. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: [Irvine Calif.] : Entrepreneur Media, c2005Other title: Guerrilla marketing in thirty days.Online access: Publisher description | Contributor biographical information Availability: Items available for loan: [Call number: HF5415 .L48 2005] (1).
|
|
|
950.
|
Marketing / Roger A. Kerin ... [et al.].
by Kerin, Roger A. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Availability: Items available for loan: [Call number: HF5415 .M37 2003] (1).
|
|
|
951.
|
Consumer behavior and marketing action / Henry Assael.
by Assael, Henry. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, Ohio : South-Western College Pub., c1995Online access: Publisher description | Table of contents only Availability: Items available for loan: [Call number: HF5415.3 .A83 1995] (1).
|
|
|
952.
|
The future of business / Lawrence J. Gitman, Carl McDaniel,Laura A.Allan,Shirley A.Rose,Norm R.Althouse Edition: 2nd [ed.].Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, OH : Thomson/South-Western, c2008Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: [Call number: HD70.F88 2008] (2).
|
|
|
953.
|
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh.
by Hutt, Michael D | Speh, Thomas W. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia ; Mason, OH : South-Western, Cengage Learning, 2004Availability: Items available for loan: [Call number: HF5415.13.H87 2004] (1).
|
|
|
954.
|
Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi.
by Simchi-Levi, David | Kaminsky, Philip | Simchi-Levi, Edith. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, 2000Availability: Items available for loan: [Call number: HF5415.7 .S42 2000] (1).
|
|
|
955.
|
Conversations that win the complex sale : using power messaging to create more opportunities, differentiate your solutions, and close more deals / Erik Peterson, Timothy Riesterer.
by Peterson, Erik (Economist) | Riesterer, Tim. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2011Availability: Items available for loan: [Call number: HF5438.5 .P48 2011] (1).
|
|
|
956.
|
Marketing research / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Availability: Items available for loan: [Call number: HF5415.2 .B87 2006] (1).
|
|
|
957.
|
Marketing research / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Availability: Items available for loan: [Call number: HF5415.2 .B87 2006] (1).
|
|
|
958.
|
Managing services marketing : text and readings / John E.G. Bateson, K. Douglas Hoffman.
by Bateson, John E. G | Hoffman, K. Douglas. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c1999Availability: Items available for loan: [Call number: HD9980.5 .B38 1999] (1).
|
|
|
959.
|
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.
by Laudon, Kenneth C, 1944- | Traver, Carol Guercio. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Addison Wesley, 2003Availability: Items available for loan: [Call number: HF5548.32.L38 2003] (1).
|
|
|
960.
|
Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Prentice Hall, c2012Availability: Items available for loan: [Call number: HF5415.2 .B77 2012] (1).
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