Exploring marketing research / William G. Zikmund.
By: Zikmund, William G
.
Material type: 
BookSeries: The Dryden Press series in marketing. Publisher: Fort Worth : Dryden Press, c2000Edition: 7th ed.Description: xxxiii, 812 p. : ill. (some col.) ; 29 cm.ISBN: 0030262186.Subject(s): Marketing researchOnline resources: Contributor biographical information | Publisher description | Table of contents only
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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Non-fiction | HF5415.2 .Z55 2000 (Browse shelf) | Available | MO |
Total holds: 0
Includes bibliographical references (p. [797]-804) and index.
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