Managing services marketing : text and readings / John E.G. Bateson, K. Douglas Hoffman.
By: Bateson, John E. G
.
Contributor(s): Hoffman, K. Douglas.
Material type: 
BookSeries: The Dryden Press series in marketing. Publisher: Fort Worth : Dryden Press, c1999Edition: 4th ed.Description: xvi, 471 p. : ill. ; 29 cm.ISBN: 0030225191.Subject(s): Service industries -- Marketing -- Management
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
|
Non-fiction | HD9980.5 .B38 1999 (Browse shelf) | Available | EG |
Total holds: 0
Includes bibliographical references and index.
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