Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater.
By: Mohr, Jakki J
.
Contributor(s): Sengupta, Sanjit | Slater, Stanley F.
Material type: 
BookPublisher: Upper Saddle River, N.J .: Pearson/Prentice Hall, c2005Edition: 2nd ed.Description: xx, 450 p. : ill. ; 25 cm.ISBN: 0131411683.Subject(s): High technology industries -- MarketingOnline resources: Table of contents
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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General Stacks | Non-fiction | HC79.H53 M64 2005 (Browse shelf) | Available | JM |
Total holds: 0
Includes bibliographical references and index.
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