Mohr, Jakki J.
Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater. - 2nd ed. - Upper Saddle River, N.J .: Pearson/Prentice Hall, c2005. - xx, 450 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0131411683
2004007035
High technology industries--Marketing.
HC79.H53 / M64 2005
Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater. - 2nd ed. - Upper Saddle River, N.J .: Pearson/Prentice Hall, c2005. - xx, 450 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0131411683
2004007035
High technology industries--Marketing.
HC79.H53 / M64 2005