Market-based management : strategies for growing customer value and profitability / Roger J. Best.
By: Best, Roger J
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Material type: 
BookPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Edition: 5th ed.Description: xxvii, 515 p. : ill. ; 23 cm.ISBN: 9780132336536 (pbk. : alk. paper); 0132336537 (pbk. : alk. paper).Subject(s): Marketing -- ManagementOnline resources: Table of contents only
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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Non-fiction | HF5415.13 .B46 2009 (Browse shelf) | Available | AY |
Total holds: 0
Includes bibliographical references and index.
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