|
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901.
|
Principles of internet marketing / Ward Hanson.
by Hanson, Ward A. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, Ohio : South-Western College Pub., c2000Availability: Items available for loan: [Call number: HF5415.1 .H36 2000] (1).
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902.
|
Global marketing : An interactive approach Kate Gillespie Jean P Jeannet David H Hennessey
by Gillespie Kate | Jaffe, Eugene D | Vianelli, Donata. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: usa McGraw-Hill/Irwin, 2004Online access: Publisher description Availability: Items available for loan: [Call number: HF1416.G55 2004] (1).
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903.
|
Marketing research : David A.Aaker,V. Kurmar,Robert p.Leone and George S. day
by David A. Aaker. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken : John Wiley and sons c2016Availability: Items available for loan: [Call number: HF5415.2 .M37 2001] (1).
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904.
|
Introductory marketing : a Edition: 2nd custom edMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Toronto ; New York : McGraw-Hill Ryerson, 2010Availability: Items available for loan: [Call number: HF5415.12.I58 2010] (1).
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905.
|
Marketing research / David A. Aaker, E.T. Grether Professor Emeritus of Marketing and Public Policy, University of California, Berkeley, V. Kumar, Regents Professor, Richard and Susan Lenny Distinguished Chair & Professor in Marketing, Director of the Marketing Ph.D. Program, and Executive Director, Center for Excellence in Brand and Customer Management, Georgia State University; Chang Jiang Scholar, Huazhong University of Science and Technology, China; Lee Kong Chain Fellow, Singapore Management University, Singapore; and ISB Senior Fellow, Indian School of Business, Hyderabad, India, Robert P. Leone, J. Vaughn and Evelyne H. Wilson Chair and Professor of Marketing, Neeley School of Business, Texas Christian University, George S. Day, Geoffrey T. Boisi Professor of Marketing, and Co-Director of the Mack Institute for Innovation Management, Wharton School, University of Pennsylvania.
by Aaker, David A [author.]. Edition: Twelfth edition.Material type: Book; Format:
print
; Literary form:
Not fiction
Availability: Items available for loan: [Call number: HF5415.2 .M37 2016] (1).
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906.
|
Introductory marketing : CME COLLEGE OF MANAGEMENT AND ECONOMICS Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Toronto ; New York : McGraw-Hill Ryerson, 2010Availability: Items available for loan: [Call number: HF5415.12 I58 2010] (3).
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907.
|
Principles of marketing / Philip Kotler, Gary Armstrong , Peggy H. Cunningham
by Kotler Philip | Kotler, Philip. Edition: 7th Canadian ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008Online access: Table of contents only Availability: Items available for loan: [Call number: HF5415.K68 2008 ] (1).
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908.
|
Marketing / Dhruv Grewal, Michael Levy.
by Grewal, Dhruv | Levy, Michael, 1950-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw Hill/Irwin, c2011Other title: M : marketing.Online access: Publisher description Availability: Items available for loan: [Call number: HF5415 M37 2012] (2).
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909.
|
The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries.
by Ries, Al | Ries, Laura. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : HarperBusiness, c2002Other title: Twenty-two immutable laws of branding..Availability: Items available for loan: [Call number: HD69 .R54 2002] (1).
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|
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910.
|
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom.
by Lindström, Martin, 1970-. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Crown Business, c2011Availability: Items available for loan: [Call number: HF5415.32.L56 2011 ] (1).
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|
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911.
|
We are smarter than me : how to unleash the power of crowds in your business / Barry Libert &, Jon Spector ; and thousands of contributors.
by Libert, Barry | Spector, Jon, 1956-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2008Online access: Table of contents only Availability: Items available for loan: [Call number: HD69 L53 2008] (1).
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|
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912.
|
The writer's little helper : everything you need to know to write better and get published / James V. Smith, Jr.
by Smith, James V, 1946-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, Ohio : Writer's Digest, c2012Availability: Items available for loan: [Call number: PN147 .S49 2012] (1).
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|
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913.
|
Ethics and the pharmaceutical industry / edited by Michael A. Santoro, Thomas M. Gorrie.
by Santoro, Michael A | Gorrie, Thomas M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cambridge ; New York, NY : Cambridge University Press, 2005Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: [Call number: HD9665.5 .E84 2005] (1).
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|
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914.
|
International marketing : modern and classic papers / edited by Stanley J. Paliwoda and John K. Ryans, Jr.
by Paliwoda, Stanley J | Ryans, John K. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cheltenham, Glos ; Northampton, MA : Edward Elgar, c2008Availability: Items available for loan: [Call number: HF1416.I58 2008] (3).
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915.
|
Hospitality marketing management / Robert D. Reid, David C. Bojanic.
by Reid, Robert D | Bojanic, David C. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2010Online access: Table of contents only Availability: Items available for loan: [Call number: TX911.3.R45 2010] (1).
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|
|
916.
|
PRINCIPLES OF MARKETING : Kotler Philip et.al
by Gbadamosi, Ayantunji [editor of compilation.]. Edition: 8th Canadian edMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: USA Pearson 2011Availability: Items available for loan: [Call number: HF5415.K68 2013] (1).
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|
|
917.
|
Sports marketing : a strategic perspective / Matthew D. Shank.
by Shank, Matthew D. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Online access: Table of contents only Availability: Items available for loan: [Call number: GV716.S53 2009] (1).
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|
|
918.
|
Marketing classics : a selection of influential articles / [edited by] Ben M. Enis, Keith K. Cox, Michael P. Mokwa.
by Enis, Ben M | Cox, Keith Kohn | Mokwa, Michael P. Edition: 8th ed., 25th anniversary ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1995Availability: Items available for loan: [Call number: HF5415.E55 1995] (1).
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|
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919.
|
Marketing f: Frederick G. Crane,et al
by Crane, Frederick G. Edition: 9th canadian Edition.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: usa mc graw hill Availability: Items available for loan: [Call number: HF5415.M37 2014] (10).
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|
|
920.
|
Marketing for entrepreneurs : Frederick G. Crane, et al
by Crane, Frederick G. Edition: 8 canadian Edition.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: usa mcgraw hill 2011Availability: Items available for loan: [Call number: HF5415.M37 2011] (3).
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