Marketing for entrepreneurs : Frederick G. Crane, et al
By: Crane, Frederick G
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Material type: 
BookPublisher: usa mcgraw hill 2011Edition: 8 canadian Edition.Description: xiii,594 pages : illustrations ; 27 cm.ISBN: 9780070009905.Subject(s): Marketing -- Management | Small business marketing| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
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General Circulation Books
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HF5415.M37 2011 (Browse shelf) | Available | CN | ||||
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General Circulation Books
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Non-fiction | HF5415.M37 2011 (Browse shelf) | Available | MA | |||
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General Circulation Books
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HF5415.M37 2011 (Browse shelf) | Available | CN |
Includes bibliographical references and index.
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.
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