Crane, Frederick G.
Marketing for entrepreneurs : Frederick G. Crane, et al - 8 canadian Edition. - usa mcgraw hill 2011 - xiii,594 pages : illustrations ; 27 cm
Includes bibliographical references and index.
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.
9780070009905
2012031489
Marketing--Management.
Small business marketing.
HF5415 / .M37 2011
Marketing for entrepreneurs : Frederick G. Crane, et al - 8 canadian Edition. - usa mcgraw hill 2011 - xiii,594 pages : illustrations ; 27 cm
Includes bibliographical references and index.
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.
9780070009905
2012031489
Marketing--Management.
Small business marketing.
HF5415 / .M37 2011