Marketing research : David A.Aaker,V. Kurmar,Robert p.Leone and George S. day
By: David A. Aaker
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Material type:
BookPublisher: Hoboken : John Wiley and sons c2016Edition: 12th ed.Description: xxiii, 732 p. : ill. ; 24 cm.ISBN: 0471363405.Subject(s): Marketing research| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
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Non-fiction | HF5415.2 .M37 2001 (Browse shelf) | Available | EG |
Total holds: 0
Statistics command summary card inserted.
Includes bibliographical references and index.
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