David A. Aaker
Marketing research : David A.Aaker,V. Kurmar,Robert p.Leone and George S. day - 12th ed. - Hoboken : John Wiley and sons c2016. - xxiii, 732 p. : ill. ; 24 cm.
Statistics command summary card inserted.
Includes bibliographical references and index.
0471363405
93074358
Marketing research.
HF5415.2 / .M37 2000
Marketing research : David A.Aaker,V. Kurmar,Robert p.Leone and George S. day - 12th ed. - Hoboken : John Wiley and sons c2016. - xxiii, 732 p. : ill. ; 24 cm.
Statistics command summary card inserted.
Includes bibliographical references and index.
0471363405
93074358
Marketing research.
HF5415.2 / .M37 2000