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21.
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Marketing research : David A.Aaker,V. Kurmar,Robert p.Leone and George S. day
by David A. Aaker. Edition: 12th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken : John Wiley and sons c2016Availability: Items available for loan: [Call number: HF5415.2 .M37 2001] (1).
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22.
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Marketing research / David A. Aaker, E.T. Grether Professor Emeritus of Marketing and Public Policy, University of California, Berkeley, V. Kumar, Regents Professor, Richard and Susan Lenny Distinguished Chair & Professor in Marketing, Director of the Marketing Ph.D. Program, and Executive Director, Center for Excellence in Brand and Customer Management, Georgia State University; Chang Jiang Scholar, Huazhong University of Science and Technology, China; Lee Kong Chain Fellow, Singapore Management University, Singapore; and ISB Senior Fellow, Indian School of Business, Hyderabad, India, Robert P. Leone, J. Vaughn and Evelyne H. Wilson Chair and Professor of Marketing, Neeley School of Business, Texas Christian University, George S. Day, Geoffrey T. Boisi Professor of Marketing, and Co-Director of the Mack Institute for Innovation Management, Wharton School, University of Pennsylvania.
by Aaker, David A [author.]. Edition: Twelfth edition.Material type: Book; Format:
print
; Literary form:
Not fiction
Availability: Items available for loan: [Call number: HF5415.2 .M37 2016] (1).
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23.
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We are smarter than me : how to unleash the power of crowds in your business / Barry Libert &, Jon Spector ; and thousands of contributors.
by Libert, Barry | Spector, Jon, 1956-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2008Online access: Table of contents only Availability: Items available for loan: [Call number: HD69 L53 2008] (1).
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24.
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Consumer behaviour : a European perspective / Gerrit Antonides and W. Fred van Raaij.
by Antonides, Gerrit, 1951- | Raaij, W. Fred van. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : John Wiley, c1998Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: [Call number: HF5415.33.S65 2011] (1).
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25.
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Exploring marketing research / William G. Zikmund.
by Zikmund, William G. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c2000Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: [Call number: HF5415.2 .Z55 2000] (1).
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26.
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Marketing research / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Availability: Items available for loan: [Call number: HF5415.2 .B87 2006] (1).
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27.
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Marketing research / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Availability: Items available for loan: [Call number: HF5415.2 .B87 2006] (1).
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28.
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Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Prentice Hall, c2012Availability: Items available for loan: [Call number: HF5415.2 .B77 2012] (1).
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29.
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Market assessment with OR applications / authored by Adarsh Anand, Deepti Aggrawal and Mohini Agarwal.
by Anand, Adarsh [author.] | Aggrawal, Deepti [author.] | Agarwal, Mohini [author.]. Material type: Book; Format:
available online
 ; Literary form:
Not fiction
Publisher: Boca Raton : CRC Press, 2020Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available
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30.
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Social media measurement and management : entrepreneurial digital analytics / Jeremy Harris Lipschultz.
by Lipschultz, Jeremy Harris, 1958- [author.]. Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: New York, NY : Routledge, 2020Online access: Taylor & Francis | OCLC metadata license agreement Availability: No items available
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31.
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Ethnic Marketing : Theory, Practice and Entrepreneurship / by Guilherme D. Pires and John Stanton.
by Pires, Guilherme D [author.] | Stanton, John [author.] | Taylor and Francis. Edition: First edition.Material type: Book; Format:
available online
; Literary form:
Not fiction
Publisher: Boca Raton, FL : Routledge, [2018]Copyright date: ©2019Online access: Click here to view. Availability: No items available
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