Marketing management / Kenneth R. Davis.
By: Davis, Kenneth Rexton
.
Material type: 
BookPublisher: New York : Wiley, c1985Edition: 5th ed.Description: xviii, 841 p. : ill. ; 25 cm.ISBN: 0471895326.Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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Non-fiction | HF5415 .13 .D36 1985 (Browse shelf) | Available | P.K |
Total holds: 0
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| HF5415 Physical-distribution systems | HF5415.13 The curriculum: context, design and development: readings; | HF5415.13 The curriculum: context, design and development: readings; | HF5415 .13 .D36 1985 Marketing management / | HF5415.13.W48 1990 The marketing plan : | HF5415.2 Marketing research : | HF5415.2.B69 1980 Marketing research : |
Includes bibliographical references and indexes.
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