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Davis, Kenneth Rexton, 1921-

Marketing management / Kenneth R. Davis. - 5th ed. - New York : Wiley, c1985. - xviii, 841 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 0471895326

LCCN: 84020852

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .D36 1985

Dewey Class. No.: 658.8

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