Glossary of marketing terms / Norman A. Hart, John Stapleton.
By: Hart, Norman A
.
Contributor(s): Stapleton, John | Institute of Marketing | CAM Foundation.
Material type: 
BookPublisher: London : Heinemann, 1981Edition: 2nd ed.Description: 206 p. ; 19 cm.ISBN: 0434918601 (pbk.).Subject(s): Marketing -- DictionariesDDC classification: 658.8/003/21
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
Reference
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Reference | HF5415 (Browse shelf) | Not for loan | WK |
Total holds: 0
"Published on behalf of the Institute of Marketing and the CAM Foundation."
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