| 000 -LEADER |
| fixed length control field |
00948cam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
| control field |
4699278 |
| 003 - CONTROL NUMBER IDENTIFIER |
| control field |
KEPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20130515020011.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
820320s1981 enk d 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
| LC control number |
82100492 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
| National bibliography number |
GB*** |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
0434918601 (pbk.) |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
KEPU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
HF5415 |
| Item number |
.H238 1981 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Classification number |
658.8/003/21 |
| Edition number |
19 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Hart, Norman A. |
| 9 (RLIN) |
28084 |
| 245 10 - TITLE STATEMENT |
| Title |
Glossary of marketing terms / |
| Statement of responsibility, etc |
Norman A. Hart, John Stapleton. |
| 250 ## - EDITION STATEMENT |
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Heinemann, |
| Date of publication, distribution, etc |
1981. |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
206 p. ; |
| Dimensions |
19 cm. |
| 500 ## - GENERAL NOTE |
| General note |
"Published on behalf of the Institute of Marketing and the CAM Foundation." |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Dictionaries. |
| 9 (RLIN) |
29941 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Stapleton, John, |
| Dates associated with a name |
1938- |
| 9 (RLIN) |
29942 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
| Corporate name or jurisdiction name as entry element |
Institute of Marketing. |
| 9 (RLIN) |
3653 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
| Corporate name or jurisdiction name as entry element |
CAM Foundation. |
| 9 (RLIN) |
4442 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
2 |
| e |
ncip |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
|
| Koha item type |
Reference |
| Classification part |
HF5415 |