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Marketing management : analysis, planning, implementation, and control / Philip Kotler.

By: Kotler, Philip.
Material type: materialTypeLabelBookSeries: The Prentice-Hall international series in marketing. Publisher: Upper Saddle River, NJ : Prentice Hall, c1995Edition: Canadian 8th ed.Description: xxiv, 824p ill. (chiefly col.), maps ; 27 cm.ISBN: 0131257250.Subject(s): Marketing -- Management
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Item type Current location Collection Call number Status Notes Date due Item holds
General Circulation Books General Circulation Books Non-fiction HF5415.13.K68 1995 (Browse shelf) Available MA
General Circulation Books General Circulation Books General Stacks Non-fiction HF5415.13.K64 2006 (Browse shelf) Available W.K
Total holds: 0
Browsing Technical University of Kenya Library Shelves , Collection code: Non-fiction Close shelf browser
HF5415.13 .B38 2007 Basic Marketing: A global managerial approach. HF5415.13 .B46 2009 Market-based management : HF5415.13.K64 1998 marketing management: HF5415.13.K68 1995 Marketing management : HF5415.13.K68 2000 Marketing management / HF5415.13.K68 2004 Marketing management : HF5415.13 K68 2004 Marketing Management

Includes bibliographical references and indexes.

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