| 000 -LEADER |
| fixed length control field |
01072cam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
| control field |
2104616 |
| 003 - CONTROL NUMBER IDENTIFIER |
| control field |
KEPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20200313092530.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
960212s1997 njuab b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
| LC control number |
96001649 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
0131257250 |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
DLC |
| Transcribing agency |
TUK |
| Modifying agency |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
HF5415.13 |
| Item number |
.K68 1995 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Kotler, Philip. |
| 9 (RLIN) |
21056 |
| 245 10 - TITLE STATEMENT |
| Title |
Marketing management : |
| Remainder of title |
analysis, planning, implementation, and control / |
| Statement of responsibility, etc |
Philip Kotler. |
| 250 ## - EDITION STATEMENT |
| Edition statement |
Canadian 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc |
Upper Saddle River, NJ : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
c1995 |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
xxiv, 824p |
| Other physical details |
ill. (chiefly col.), maps ; |
| Dimensions |
27 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE |
| Title |
The Prentice-Hall international series in marketing |
| 9 (RLIN) |
25417 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
25418 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
|
| Koha item type |
General Circulation Books |