Kotler, Philip.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - Canadian 8th ed. - Upper Saddle River, NJ : Prentice Hall, c1995 - xxiv, 824p ill. (chiefly col.), maps ; 27 cm. - The Prentice-Hall international series in marketing .
Includes bibliographical references and indexes.
0131257250
96001649
Marketing--Management.
HF5415.13 / .K68 1995
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - Canadian 8th ed. - Upper Saddle River, NJ : Prentice Hall, c1995 - xxiv, 824p ill. (chiefly col.), maps ; 27 cm. - The Prentice-Hall international series in marketing .
Includes bibliographical references and indexes.
0131257250
96001649
Marketing--Management.
HF5415.13 / .K68 1995