Marketing management : analysis, planning, implementation, and control / Philip Kotler.
By: Kotler, Philip
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Material type:
BookSeries: The Prentice-Hall international series in marketing. Publisher: Upper Saddle River, NJ : Prentice Hall, c1995Edition: Canadian 8th ed.Description: xxiv, 824p ill. (chiefly col.), maps ; 27 cm.ISBN: 0131257250.Subject(s): Marketing -- Management| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
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Non-fiction | HF5415.13.K68 1995 (Browse shelf) | Available | MA | |||
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General Stacks | Non-fiction | HF5415.13.K64 2006 (Browse shelf) | Available | W.K |
Total holds: 0
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| HF5415.13 .K64 2003 marketing management: | HF5415.13 .K64 2006 marketing management: | HF5415.13.K64 2006 marketing management: | HF5415.13.K64 2006 Marketing management : | HF5415.13 .K64 2009 marketing management: | HF5415.13.L52 1992 marketing models: | HF5415 .13 .M3586 2006 marketing strategy: |
Includes bibliographical references and indexes.
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