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Guerrilla marketing in 30 days / Jay Conrad Levinson and Al Lautenslager.

By: Levinson, Jay Conrad.
Contributor(s): Lautenslager, Al.
Material type: materialTypeLabelBookPublisher: [Irvine Calif.] : Entrepreneur Media, c2005Description: xv, 272 p. ; 24 cm.ISBN: 1932531297.Other title: Guerrilla marketing in thirty days.Subject(s): Marketing | AdvertisingOnline resources: Publisher description | Contributor biographical information
Contents:
The guerrilla marketing mindset -- The purpose of your marketing -- Competition and research -- Target market -- Positioning -- Niche marketing -- Marketing plan and strategy -- Competitive advantage and benefits -- Identity and branding -- Marketing communication and creative planning -- Advertising and media plan -- Business networking -- Strategic alliances and fusion marketing -- Direct selling -- Telephone selling and marketing -- Printed collateral, brochures, and sales sheets -- Direct mail -- Radio/television/cable TV -- Marketing hooks -- Public relations -- Marketing calender -- Other marketing: speaking, coupons, and contests -- Online marketing, part l -- Online marketing, part II -- Trade shows and expos -- Newsletters -- Marketing budgets -- Plan execution and implementation -- Expansion/ new markets/ new income streams/ new products -- New plan, the next 30 days and beyond.
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Item type Current location Collection Call number Status Notes Date due Item holds
General Circulation Books General Circulation Books Non-fiction HF5415 .L48 2005 (Browse shelf) Available AY
Total holds: 0
Browsing Technical University of Kenya Library Shelves , Collection code: Non-fiction Close shelf browser
HF5415.K68 2013 Principles of marketing / HF5415 .K68 2013 Principles of Marketing HF5415.K87 2010 Contemporary marketing : HF5415 .L48 2005 Guerrilla marketing in 30 days / HF5415 .L48 2006 Guerrilla Marketing in 30 Days: Workbook HF5415 .L55 2013 Principles of marketing engineering HF5415 .L55 2013 Principles of Marketing Engineering

Includes index.

The guerrilla marketing mindset -- The purpose of your marketing -- Competition and research -- Target market -- Positioning -- Niche marketing -- Marketing plan and strategy -- Competitive advantage and benefits -- Identity and branding -- Marketing communication and creative planning -- Advertising and media plan -- Business networking -- Strategic alliances and fusion marketing -- Direct selling -- Telephone selling and marketing -- Printed collateral, brochures, and sales sheets -- Direct mail -- Radio/television/cable TV -- Marketing hooks -- Public relations -- Marketing calender -- Other marketing: speaking, coupons, and contests -- Online marketing, part l -- Online marketing, part II -- Trade shows and expos -- Newsletters -- Marketing budgets -- Plan execution and implementation -- Expansion/ new markets/ new income streams/ new products -- New plan, the next 30 days and beyond.

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