Levinson, Jay Conrad.
Guerrilla marketing in 30 days / Guerrilla marketing in thirty days Jay Conrad Levinson and Al Lautenslager. - [Irvine Calif.] : Entrepreneur Media, c2005. - xv, 272 p. ; 24 cm.
Includes index.
The guerrilla marketing mindset -- The purpose of your marketing -- Competition and research -- Target market -- Positioning -- Niche marketing -- Marketing plan and strategy -- Competitive advantage and benefits -- Identity and branding -- Marketing communication and creative planning -- Advertising and media plan -- Business networking -- Strategic alliances and fusion marketing -- Direct selling -- Telephone selling and marketing -- Printed collateral, brochures, and sales sheets -- Direct mail -- Radio/television/cable TV -- Marketing hooks -- Public relations -- Marketing calender -- Other marketing: speaking, coupons, and contests -- Online marketing, part l -- Online marketing, part II -- Trade shows and expos -- Newsletters -- Marketing budgets -- Plan execution and implementation -- Expansion/ new markets/ new income streams/ new products -- New plan, the next 30 days and beyond.
1932531297
2004061997
GBA482736 bnb
013040138 Uk
Marketing.
Advertising.
HF5415 / .L48 2005
Guerrilla marketing in 30 days / Guerrilla marketing in thirty days Jay Conrad Levinson and Al Lautenslager. - [Irvine Calif.] : Entrepreneur Media, c2005. - xv, 272 p. ; 24 cm.
Includes index.
The guerrilla marketing mindset -- The purpose of your marketing -- Competition and research -- Target market -- Positioning -- Niche marketing -- Marketing plan and strategy -- Competitive advantage and benefits -- Identity and branding -- Marketing communication and creative planning -- Advertising and media plan -- Business networking -- Strategic alliances and fusion marketing -- Direct selling -- Telephone selling and marketing -- Printed collateral, brochures, and sales sheets -- Direct mail -- Radio/television/cable TV -- Marketing hooks -- Public relations -- Marketing calender -- Other marketing: speaking, coupons, and contests -- Online marketing, part l -- Online marketing, part II -- Trade shows and expos -- Newsletters -- Marketing budgets -- Plan execution and implementation -- Expansion/ new markets/ new income streams/ new products -- New plan, the next 30 days and beyond.
1932531297
2004061997
GBA482736 bnb
013040138 Uk
Marketing.
Advertising.
HF5415 / .L48 2005