| 000 -LEADER |
|---|
| fixed length control field |
02312cam a22003494a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
13742962 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KEPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200220114210.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
041006s2005 cau 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004061997 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA482736 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
013040138 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1932531297 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocm56682331 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
OCLCQ |
| -- |
BAKER |
| -- |
CFU |
| -- |
UKM |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.L48 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Levinson, Jay Conrad. |
| 9 (RLIN) |
42822 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Guerrilla marketing in 30 days / |
| Statement of responsibility, etc |
Jay Conrad Levinson and Al Lautenslager. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Guerrilla marketing in thirty days |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
[Irvine Calif.] : |
| Name of publisher, distributor, etc |
Entrepreneur Media, |
| Date of publication, distribution, etc |
c2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 272 p. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The guerrilla marketing mindset -- The purpose of your marketing -- Competition and research -- Target market -- Positioning -- Niche marketing -- Marketing plan and strategy -- Competitive advantage and benefits -- Identity and branding -- Marketing communication and creative planning -- Advertising and media plan -- Business networking -- Strategic alliances and fusion marketing -- Direct selling -- Telephone selling and marketing -- Printed collateral, brochures, and sales sheets -- Direct mail -- Radio/television/cable TV -- Marketing hooks -- Public relations -- Marketing calender -- Other marketing: speaking, coupons, and contests -- Online marketing, part l -- Online marketing, part II -- Trade shows and expos -- Newsletters -- Marketing budgets -- Plan execution and implementation -- Expansion/ new markets/ new income streams/ new products -- New plan, the next 30 days and beyond. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
1001 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 9 (RLIN) |
1363 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lautenslager, Al. |
| 9 (RLIN) |
42823 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0669/2004061997-d.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0739/2004061997-b.html |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
General Circulation Books |
