Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater.
By: Mohr, Jakki J
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Contributor(s): Sengupta, Sanjit
| Slater, Stanley F
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Material type:
BookPublisher: Upper Saddle River, N.J .: Pearson/Prentice Hall, c2005Edition: 2nd ed.Description: xx, 450 p. : ill. ; 25 cm.ISBN: 0131411683.Subject(s): High technology industries -- Marketing| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
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General Stacks | Non-fiction | HC79.H53 M64 2005 (Browse shelf) | Available | JM |
Total holds: 0
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| HC79.E5. M36 1983 Managing the environment : | HC79.E5.M65 2005 Sustainability and human settlements : | HC79.E5 N359 2006 Nature's revenge : | HC79.H53 M64 2005 Marketing of high-technology products and innovations / | HC79.I5.S97 1965 system international: | HC79.T4.J82 1992 Technology transfer and sustainable development : | HC79.T4.J82 1992 Technology transfer and sustainable development : |
Includes bibliographical references and index.
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