Contemporary marketing / David L. Kurtz, distinguished Professor of Marketing and R.A. and Vivian Young Chair of Business Administration University of Arkansas.
By: Kurtz, David L
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Material type: 
BookPublisher: CANADA : Thomson CANADA, [2006]Edition: CANADIAN ed.Description: liv, 664 pages : color illustrations ; 28 cm.ISBN: 9780324536386; 0324536380.Subject(s): Marketing | Mercadotecnia | MarketingDDC classification: 658.8
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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Non-fiction | HF5415 .B53 2007 (Browse shelf) | Available | S.O |
Total holds: 0
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"Boone & Kurtz"--Cover.
Includes bibliographical references and indexes.
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