Contemporary marketing / (Record no. 120568)

000 -LEADER
fixed length control field 01292cam a2200349 i 4500
001 - CONTROL NUMBER
control field 19955045
003 - CONTROL NUMBER IDENTIFIER
control field KEPU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200120141156.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170824s2008 at a b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006935736
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324536386
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324536380
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm85782420
040 ## - CATALOGING SOURCE
Original cataloging agency IMD
Language of cataloging eng
Transcribing agency IMD
Modifying agency YDXCP
-- BAKER
Description conventions rda
Modifying agency UV0
-- AZO
-- OCLCF
-- OCLCQ
-- I8M
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .B53 2008
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kurtz, David L.
9 (RLIN) 1301
245 10 - TITLE STATEMENT
Title Contemporary marketing /
Statement of responsibility, etc David L. Kurtz, distinguished Professor of Marketing and R.A. and Vivian Young Chair of Business Administration University of Arkansas.
250 ## - EDITION STATEMENT
Edition statement CANADIAN ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc CANADA :
Name of publisher, distributor, etc Thomson CANADA,
Date of publication, distribution, etc [2006]
300 ## - PHYSICAL DESCRIPTION
Extent liv, 664 pages :
Other physical details color illustrations ;
Dimensions 28 cm
500 ## - GENERAL NOTE
General note "Boone & Kurtz"--Cover.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 1001
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mercadotecnia.
9 (RLIN) 42294
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Source of heading or term fast
9 (RLIN) 1001
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type General Circulation Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type Public note
          Non-fiction Technical University of Kenya Library Technical University of Kenya Library 2020-01-20 HF5415 .B53 2007 119B07755 2020-01-20 2020-01-20 General Circulation Books S.O

2017 | The Technical University of Kenya Library | +254(020) 2219929, 3341639, 3343672 | library@tukenya.ac.ke | Haile Selassie Avenue