Kurtz, David L.
Contemporary marketing / David L. Kurtz, distinguished Professor of Marketing and R.A. and Vivian Young Chair of Business Administration University of Arkansas. - CANADIAN ed. - CANADA : Thomson CANADA, [2006] - liv, 664 pages : color illustrations ; 28 cm
"Boone & Kurtz"--Cover.
Includes bibliographical references and indexes.
9780324536386 0324536380
2006935736
Marketing.
Mercadotecnia.
Marketing.
HF5415 / .B53 2008
658.8
Contemporary marketing / David L. Kurtz, distinguished Professor of Marketing and R.A. and Vivian Young Chair of Business Administration University of Arkansas. - CANADIAN ed. - CANADA : Thomson CANADA, [2006] - liv, 664 pages : color illustrations ; 28 cm
"Boone & Kurtz"--Cover.
Includes bibliographical references and indexes.
9780324536386 0324536380
2006935736
Marketing.
Mercadotecnia.
Marketing.
HF5415 / .B53 2008
658.8