Marketing research : David A.Aaker,V. Kurmar,Robert p.Leone and George S. day
By: David A. Aaker
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Material type: 
BookPublisher: Hoboken : John Wiley and sons c2016Edition: 12th ed.Description: xxiii, 732 p. : ill. ; 24 cm.ISBN: 0471363405.Subject(s): Marketing research
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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Non-fiction | HF5415.2 .M37 2001 (Browse shelf) | Available | EG |
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| HF5415.2 .B77 2012 Basic marketing research : | HF5415.2 .B87 2006 Marketing research / | HF5415.2 .B87 2006 Marketing research / | HF5415.2 .M37 2001 Marketing research : | HF5415.2 .M37 2016 Marketing research / | HF5415.2 .S3 2004 Consumer Behavior | HF5415.2 .Z55 2000 Exploring marketing research / |
Statistics command summary card inserted.
Includes bibliographical references and index.
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