Launching new ventures : an entrepreneurial approach / Kathleen R. Allen, University of Southern California.
By: Allen, Kathleen R [author.]
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Material type: 
BookEdition: Seventh edition.Description: xxiv, 579 pages : illustrations ; 24 cm.ISBN: 9781305102507; 1305102509.Subject(s): Businesspeople | Entrepreneurship | Small business -- Planning | Business planning | New business enterprises -- Management | Business planning | Businesspeople | Entrepreneurship | New business enterprises -- Management | Small business -- PlanningOnline resources: Contributor biographical information | Publisher description | Table of contents only Summary: This text provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The seventh edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs.
| Item type | Current location | Collection | Call number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|
General Circulation Books
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Non-fiction | HD62.5 .A46 2018 (Browse shelf) | Available |
Previous edition: 2012.
Includes bibliographical references and index.
This text provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The seventh edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs.
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