Allen, Kathleen R.,
Launching new ventures : an entrepreneurial approach / Kathleen R. Allen, University of Southern California. - Seventh edition. - xxiv, 579 pages : illustrations ; 24 cm.
Previous edition: 2012.
Includes bibliographical references and index.
This text provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The seventh edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs.
9781305102507 1305102509
2014955990
Businesspeople.
Entrepreneurship.
Small business--Planning.
Business planning.
New business enterprises--Management.
Business planning.
Businesspeople.
Entrepreneurship.
New business enterprises--Management.
Small business--Planning.
HD62.5 / .A46 2018
Launching new ventures : an entrepreneurial approach / Kathleen R. Allen, University of Southern California. - Seventh edition. - xxiv, 579 pages : illustrations ; 24 cm.
Previous edition: 2012.
Includes bibliographical references and index.
This text provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The seventh edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs.
9781305102507 1305102509
2014955990
Businesspeople.
Entrepreneurship.
Small business--Planning.
Business planning.
New business enterprises--Management.
Business planning.
Businesspeople.
Entrepreneurship.
New business enterprises--Management.
Small business--Planning.
HD62.5 / .A46 2018