International Brand Management of Chinese Companies [electronic resource] : Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets / by Sandra Bell.
By: Bell, Sandra.
Contributor(s): SpringerLink (Online service).
Material type:
BookSeries: Contributions to Economics.Publisher: Heidelberg : Physica-Verlag HD, 2008Description: digital.ISBN: 9783790820300.Subject(s): Economics | Marketing | Entrepreneurship | Economics/Management Science | Marketing | EntrepreneurshipDDC classification: 658.8 Online resources: Click here to access online
In:
Springer eBooks
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