Bell, Sandra.
International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets / [electronic resource] : by Sandra Bell. - Heidelberg : Physica-Verlag HD, 2008. - digital. - Contributions to Economics, 1431-1933 . - Contributions to Economics, .
9783790820300
10.1007/978-3-7908-2030-0 doi
Economics.
Marketing.
Entrepreneurship.
Economics/Management Science.
Marketing.
Entrepreneurship.
HF5410-5417.5
658.8
International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets / [electronic resource] : by Sandra Bell. - Heidelberg : Physica-Verlag HD, 2008. - digital. - Contributions to Economics, 1431-1933 . - Contributions to Economics, .
9783790820300
10.1007/978-3-7908-2030-0 doi
Economics.
Marketing.
Entrepreneurship.
Economics/Management Science.
Marketing.
Entrepreneurship.
HF5410-5417.5
658.8