A Concise Guide to Market Research [electronic resource] : The Process, Data, and Methods Using IBM SPSS Statistics / by Erik Mooi, Marko Sarstedt.
By: Mooi, Erik.
Contributor(s): Sarstedt, Marko | SpringerLink (Online service).
Material type:
BookPublisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2011Description: digital.ISBN: 9783642125416.Subject(s): Economics | Economics -- Statistics | Industrial management | Marketing | Economics/Management Science | Marketing | Management/Business for Professionals | Statistics for Business/Economics/Mathematical Finance/InsuranceDDC classification: 658.8 Online resources: Click here to access online
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