Mooi, Erik.
A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics / [electronic resource] : by Erik Mooi, Marko Sarstedt. - Berlin, Heidelberg : Springer Berlin Heidelberg, 2011. - digital.
9783642125416
10.1007/978-3-642-12541-6 doi
Economics.
Economics--Statistics.
Industrial management.
Marketing.
Economics/Management Science.
Marketing.
Management/Business for Professionals.
Statistics for Business/Economics/Mathematical Finance/Insurance.
HF5410-5417.5
658.8
A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics / [electronic resource] : by Erik Mooi, Marko Sarstedt. - Berlin, Heidelberg : Springer Berlin Heidelberg, 2011. - digital.
9783642125416
10.1007/978-3-642-12541-6 doi
Economics.
Economics--Statistics.
Industrial management.
Marketing.
Economics/Management Science.
Marketing.
Management/Business for Professionals.
Statistics for Business/Economics/Mathematical Finance/Insurance.
HF5410-5417.5
658.8