Storytelling [electronic resource] : Branding in Practice / by Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette.
By: Fog, Klaus.
Contributor(s): Budtz, Christian | Munch, Philip | Blanchette, Stephen | SpringerLink (Online service).
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BookPublisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010Edition: Second Edition.Description: digital.ISBN: 9783540883494.Subject(s): Economics | Industrial management | Marketing | Economics/Management Science | Management/Business for Professionals | MarketingDDC classification: 650 Online resources: Click here to access online
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